![]() You can customize Facebook pages in a variety of ways. Marketers find this feature very useful as it effectively allows them to sell directly through Facebook. You can customize different page components while allowing you to integrate third-party applications to your page. The feature is nothing new but it continues to be a valuable tool to maximize your social media reach. Learn about its features like social analytics, social media monitoring, and omnichannel functions in our HootSuite pricing and review page.įacebook has been allowing users to customize their pages for some time now. HootSuite. A social relationship tool that can help you manage your Facebook, Twitter, and other social media accounts.Check out its other features like multi-channel marketing and social media metrics in our Zoho Social pricing and review page. A tool that lets you create and publish content using bulk scheduling, repeat posts, and automatic scheduling. Our pricing and review page will let you know more about its features like automation and task management. A collaboration app that lets social media teams manage their social media campaigns across different platforms. Learn about Facebook Pages Manager pricing and its features like scheduled posts, boosting your posts, translating your posts, and create events among many others. A tool that lets users manage Facebook pages via mobile devices. See what else it has to offer in our HubSpot Marketing pricing and review page. A top social media management platform sporting core features like omnichannel lead management, marketing automation, social media monitoring, and analytics. Most Popular Social Media Management Software Check out the latest digital marketing statistics and find out for yourself how videos have been performing for companies’ marketing programs. The popularity of Facebook videos shows no sign of waning, which is why 46% of marketers are mulling the addition of these videos to their digital marketing efforts in the immediate future. The popularity of videos as a marketing tool can also be traced to the fact that Facebook videos get 135% more organic reach than images. The fact that different types of videos continue to emerge in recent years allows companies to cater to different types of audiences. Hence, pundits see videos to continue to dominate Facebook marketing. ![]() These included investors, partners, customers, and employees (Cielo24, 2020). Video was also used by 33% of businesses to develop content specifically addressing COVID-19, while 66% used video to engage and communicate with key stakeholders. That’s 15 times higher than it was in 2017 (WNIP, 2021). It’s projected that by 2022, video will account for 82% of internet traffic. Lastly, stories support user privacy, a feature that most people find useful nowadays. Stories also work well with smartphones, making them highly suited to today’s users, most of whom use mobile devices. And as stories happen in real-time, sharing comes almost instantaneously, keeping friends constantly in the know. It has changed the way Facebook users share everyday events. First, many consider Stories as the new newsfeed. Zuckerberg pointed out three reasons why stories will be relevant in the years to come. So what makes stories a noteworthy Facebook trend? Facebook founder Mark Zuckerberg thinks stories will play a key role in the future of social media for a variety of reasons. StoriesĪlthough originally invented by rival Snapchat, stories publication is now dominated by Facebook, which now boasts of over 1 billion stories shared via the platform daily. Check out the following trends that are expected to impact Facebook users and businesses alike in the coming years. The social media platform continuously receives new features that can prove useful to organizations. Simply checking out the latest Facebook statistics would confirm these benefits. However, the platform continues to evolve as a business tool, which is evidenced by the increase in the number of companies seeking to leverage the platform to reach more audiences. Facebook remains the most effective social media advertising platform that can be used for free or at a minimal cost.
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